General Elections

General Elections

Election Campaigning in a Transformed India

The Lok Sabha elections of 2019 are being held in a country that is very different from what it was in 2009 and 2014. What are political parties offering the new electorate? What will the outcome reveal of the transformation that has taken place?

No confusion: Modi’s campaign is complex, layered and carefully crafted

The Narendra Modi campaign has orchestrated several motifs and hooks through each phase of the election, each tailored for each region while the recurrent theme has been muscular nationalism.
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